“汽车营销”课程深度融合思政元素的教学实践与探索

The Teaching Practice and Exploration of "Automobile marketing" Combining Ideological and Political Element in Depth

文章以课程思政为指导,基于对汽车营销与服务专业人才培养方案和职业素养的梳理,深度挖掘“汽车营销”课程中的思政元素,并梳理课程内容与思政元素之间的联系,力争将挖掘的思想政治元素“润物无声”地融入汽车营销专业课程教学全过程。实践证明,课程实施过程中潜移默化融入“六魂”文化,有利于培养学生成为“有理想、有本领、有文化、有担当”的四有青年,通过“隐性思政”真正落实了立德树人的全方位发展理念。

The article ideological and political element of Automobile Market is excavated in depth based on talent training plan and professional qualities of"Automobile marketing"and service guided by curriculum ideology and politics.By the means of carding relationship of course content and ideological and political element,ideological and political element is integrated into teaching process naturally.Teaching practice proves that"Six Spirits"are integrated into course implementation process,which is advantage to raise the character of"ideal,ability,culture and responsibility".It has implemented the all-round development concept of establishing morality and cultivating people by the means of invisible ideological and political.