大数据模型下网络直播平台违约金合理性研究

Research on the Rationality of Liquidated Damages of Live Streaming Platforms Under Big Data Model

近年来,网络直播成为互联网时代兴起的热点话题,论文选取斗鱼、淘宝、抖音三个平台所属案例作为研究对象,以资产评估相关知识作为研究基础,从平台流量粉丝及线上销售获益两方面研究网络直播平台设定合同违约金的合理性,对直播平台合同违约金如何设置提出有效的建议。

In recent years,live streaming has become a hot topic emerging in the internet era.The paper selects the cases belonging to the three platforms of Douyu,Taobao and TikTok as the research objects,takes the knowledge related to asset assessment as the research basis,studies the rationality of setting contractual liquidated damages for live streaming platforms from two aspects of platform traffic fans and online sales benefits,and puts forward effective suggestions on how to set contractual liquidated damages for live streaming platforms.