中国大运河文化表征与传播创新研究

Research on Cultural Representation and Communication Innovation of the Grand Canal in China

中国大运河是中华文化的瑰宝,流转延续着中华民族的文化基因,并能够为当下提供必然性和合法性说明。在当代中国和世界语境中建构和传播中国大运河文化,必须从形象与意义两个核心维度出发,推动大运河文化生产与再生产的双重循环。从文化形象维度来讲,可以通过“符号—空间—记忆”的表征循环,把握其在形式、内容、意义间的结构关系,实现唤醒文化基因、建构文化空间、理解文化意义的目的。从文化意义的维度来讲,可以通过“概念—表征—规制”的意义再循环,实现确立概念图式、搭建消费场域、规制文化文本的目标,让中国大运河文化能够实现引导规制文化观念和文化意识的作用。同时还应从文化传播的角度出发,通过更新文化叙事方式、凝聚关系结构和空间规制原则,推动中国大运河文化的活态延续和创新发展。

The Grand Canal in China is a treasure of Chinese culture,and continues the cultural genes of the Chinese nation,and can provide the inevitability and legitimacy for the present.To construct and disseminate Chinese Grand Canal culture in the contemporary Chinese and world context,we must proceed from the two core dimensions of image and meaning to promote the double cycle of cultural production and reproduction of the Grand Canal.From the perspective of cultural image,the representation cycle of“sign-space-memory”can be used to grasp its structural relationship among form,content and meaning,so as to realize the purpose of awakening cultural genes,constructing cultural space and declaring cultural significance.From the perspective of cultural significance,the meaning recycling of"concept-representation-regulation"can realize the goal of establishing conceptual schemas,building consumer fields and regulating cultural texts,so that Chinese Grand Canal culture can realize the role of guiding and regulating cultural concepts and cultural consciousness.At the same time,from the perspective of cultural communication,we should promote the active continuation and innovative development of Chinese Grand Canal culture by updating the way of cultural narrative,cohesive relationship structure and spatial regulation principle.