山东省发展康养旅游业RMFEP分析与对策

RMFEP Analysis and Countermeasures of WellnessTourism Development in Shandong

随着人民生活水平的不断提高, 休闲养生概念逐渐被广大人民群众接受, 康养旅游业应运而生, 成为中国旅游业中的一个分支和新业态。本文首先从康养旅游业的概念和康养旅游资源的分类两个方面对康养旅游业的研究现状进行了分析, 在此基础上对山东省康养旅游业所涉及的资源、市场、功能、体验、产品等五个方面进行了论述, 最后提出了发展康养旅游业的对策。

With the continuous improvement of people's living standard, the concept of leisure and health care is gradually accepted by the broadmasses of the people,and the wellness tourism has begun to emerge,becoming a branch of China's tourism and a new form of business. This paper,firstly,discusses the research status quo about the two aspects of the well-ness tourism concept and wellness tourism resource classification. On thisbasis,then it discusses wellness tourism resources, market, function, experience and product. Finally, it puts forward the development countermeasures of wellness tourism: the one is the correct realizing and emphasizing theimportance of the wellness tourism industry, the second is to carry out thewellness tourism market investigation, the third is to devise and build wellness tourism projects, the four is to train the wellness tourism talents, thefive is to protect the ecological environment,the six is to do a good job about medical security work in wellness tourism.