我国体育产业数字化转型研究

Research on Digital Transformation of Sports Industry in China

采用文献资料法等分析我国体育产业数字化转型的必要性和可行性,基于关键数字技术及作用,提出推进我国体育产业数字化转型的措施。数字化转型是我国体育产业在数字经济时代产业转型升级的未来方向,也是新冠疫情影响下加速推进体育产业高质量发展的必然选择。建议:增加支持政策供给以加速数字技术在体育产业中的渗透;支持关键应用领域发展以突破体育产业数字化转型瓶颈;培育数字体育消费群体以夯实体育产业数字化转型的受众基础;重视数字人才培养以赋能体育产业数字化转型。

Using the method of literature review,the paper analysizes the necessity and feasibility of digital transformation of sports industry in China.Based on the key digital technology and application,it puts forward some measures to promote the digital transformation of sports industry in China.The digital transformation of sports industry is the future direction of industrial transformation and upgrading in the digital economy era in China.It is also the inevitable choice for the high quality development of sports industry unde r the COVID-19 pandemic.The enlightenment to China:We will increase the supply of supporting policies to accelerate the penetration of digital technology in sports industry,support the development of key application fi elds to break through the bottleneck of digital transformation of sports industry,cultivate digital sports consumer groups to consolidate the audience base of the digital transformation of sports industry,attach importance to the cultivation of digital talents for promoting the digital transformation of sports industry.