摘要
会展策划与管理专业毕业生,入职会展业的比例偏低,主要矛盾在于:一方面,会展专业学生在行业内求职不顺;而另一方面,会展企业普遍反映毕业生不太合用。依托当地会展产业和社会区位特点,依托学校独特优势,四川华新现代职业学院会展专业经多年发展,摸索出基于大学生自主管理的会展工作室模式,形成“全过程覆盖、循环渐进、环环相扣”的实践体系,以解决会展专业毕业生的能力与行业需求不匹配这一突出矛盾。
The proportion of exhibition planning and management majors in the exhibition industry is low.The main contradiction lies in that:on the one hand,exhibition majors are not easy to find jobs in the industry;on the other hand,exhibition enterprises generally reflect that graduates are not suitable.Relying on the local convention and exhibition industry and the social location feature,relying on the unique advantages,Sichuan Huaxin Modern Vocational College Professional Exhibition after years of development,for exhibition studio based on college students’autonomous management mode,forming“covering the whole process,circulating gradual,interlocking”system,the practice of exhibition,in order to solve the ability of graduates and industry demand does not match the prominent contradiction.
作者
黄玉玲
HUANG Yu-ling(Higher Vocational College of Sichuan Radio and Television University,Chengdu Sichuan 610031,China)
出处
《湖北开放职业学院学报》
2021年第8期37-39,共3页
Journal of Hubei Open Vocational College
基金
四川广播电视大学校级教研项目“高职会展人才培养的创新探索与实证研究——以四川华新现代职业学院为例”(项目编号:XMKYC2020012Y)。
关键词
高职院校
会展策划与管理
会展工作室
实践教学
higher vocational colleges
exhibition planning and management
exhibition studio
practice teaching