民族玩具的时尚化设计

Fashionable Design of National Toys

多数玩具满足娱乐的功能,缺少情感交互、文化传播、品牌意识等差异化硬核竞争力,而玩具的社会功能本不应仅限于此。传统民族玩具与现代设计理念相结合,将民族育儿智慧的结晶、玩物尚志的精神、实践类手工作坊体验融入到现代玩具设计之中,使民族玩具带着多重属性,重新回到主流市场,让消费者在“玩”中感知、收获民族玩具带来的文化新体验。

Most toys meet the function of entertainment while lack differentiated core competitiveness such as emotional interaction,cultural communication and brand awareness,etc.And the social function of toys should not be limited to this.Combined with modern design concept,and integrating the crystallization of national parenting wisdom,the plaything of the spirit of fashion view and the practice manual workshop experience into modern toy design,traditional ethnic toys make toys with multiple attributes return to the mainstream market,letting consumers feel and harvest the new cultural experience brought by national toys in“playing”.