高职复合实训平台联动机制研究——以福州软件职业技术学院互联网营销专业群为例

Research on the Linkage Mechanism of the Compound Training Platform of Higher Vocational Education——Taking the Internet Marketing Professional Construction Group of Fuzhou Software Technology Vocational College as an example

福州软件职业技术学院互联网营销专业群整合物流管理、物流金融管理、互联网金融、会计、网络营销等专业教学资源,构建契合福建省财经商贸产业行业需求的、以提升学生实践能力为目标的"产教融合、校企双主体协同育人、课赛融合、‘1+X’课证融合"人才培养模式。在此基础上,互联网营销专业群致力于打造复合实训平台,将岗位实训、通用素养训练、专业技能训练充分融通、彼此促进,同时建立保障体系,从而实现培养复合型技术技能型人才的目标。

The Internet Marketing Professional Construction Group of Fuzhou Software Technology Vocational College integrates logistics management, logistics financial management, Internet finance, accounting, network marketing and other professional teaching resources to build a talent training model that meets the needs of the financial and commercial industry in Fujian Province and aims to improve students’ practical capabilities. This model contains three aspects: integration between industry and education, collaborative education by schools and enterprises, curriculum-certificate integration,and "1+X certificate"system. The internet marketing professional group is committed to creating a composite training platform, which fully integrate job training, general literacy training, and professional skills training. Meanwhile, it establish a guarantee system, so as to achieve the goal of cultivating composite technical skills talents.