多元化经营战略下互联网企业的风险管理——以美团为例

Risk Management of Internet Enterprises under the Diversified Operation Strategy--Take Meituan as an Example

现今互联网行业由高速增长逐渐向成熟期过渡,越来越多的互联网企业选择多元化战略来拓展业务,以期获得新的盈利模式,提高市场竞争力,分散经营风险。但是多元化战略是一把双刃剑,一旦风险管理失败则会给企业带来巨大危机,这也是我国多元化扩张案例逐年增加,但失败率较高的原因。因此,互联网企业能否及时识别、分析、控制风险是决定企业多元化战略成败的关键。本文聚焦互联网企业多元化战略决策问题,以美团为案例对象,具体分析了美团近几年的多元化战略轨迹及经营过程中遇到的风险,并尝试就其风险问题提出一些对策建议。

Nowadays,the internet industry is gradually transitioning from high-speed growth to maturity.More and more internet companies choose diversified strategies to expand their business areas in order to obtain new profit models,improve market competitiveness,and diversify business risks.However,the diversification strategy is a double-edged sword.Once the risk management fails,it will bring a huge crisis to the enterprise.This is also the reason why China’s diversification expansion cases are increasing year by year,but the failure rate is high.Therefore,whether internet companies can identify,analyze,and control risks in a timely manner is the key to determining the success or failure of their diversification strategy.This paper focuses on the diversification strategy of internet enterprises,taking Meituan as a case,analyzes the diversification strategy track and the risks encountered in the operation process of Meituan in recent years,and tries to put forward some countermeasures and suggestions on its risks.