基于文献综述的入境旅游市场研究——以美国旅华市场为例

Research on Inbound Tourism Market Based on Literature Review--Take the Inbound Tourism from the United States to China as an Example

鉴于美国对中国入境旅游的重要性,国内学者对美国旅华市场进行了大量研究。本文从数十篇相关文献中提炼出关于美国旅华影响因素、旅华特征及市场营销等方面的主要研究结论,试图勾勒美国旅华市场的全貌,以期为中国入境旅游发展提供一定借鉴。

In view of the importance of the United States to China's inbound tourism,domestic scholars have done a lot of research on it.This paper abstracts the main research conclusions on the inf luencing factors,characteristics and marketing of American tourism in China from dozens of relevant literature,trying to outline the overall picture of American tourism market in China,in order to provide some reference for the development of China’s inbound tourism.