文化传媒上市公司经营绩效研究

Research on the Operating Performance of Listed Companies of Cultural Media

本文运用主成分分析对文化传媒上市公司经营绩效进行综合评价,得出文化传媒上市公司经营绩效总得分,在此基础上,运用多元回归的分析方法对文化传媒上市公司经营绩效影响因素进行实证分析。结果表明:前五大股东持股比例对文化传媒上市公司经营绩效影响不显著;公司规模对文化传媒上市公司经营绩效影响不显著;流动负债率对文化传媒上市公司经营绩效存在显著的正关。

This article uses principal component analysis to comprehensively evaluate the operating performance of listed cultural media companies,and obtains the total operating performance score of listed cultural media companies.On this basis,the empirical analysis of factors inf luencing the operating performance of cultural media listed companies is carried out using multiple regression analysis methods.The results show that the proportion of the top five shareholders has no significant impact on the operating performance of listed cultural media companies;the size of the company has no significant impact on the operating performance of listed cultural media companies;the current debt ratio has a significant positive causal relationship to the operating performance of listed cultural media companies.