ODM模式电商运营策略优化研究——以网易严选为例

Study on Optimization of ODM Mode E-commerce Operation Strategy——Take YEATION as an Example

伴随国内供给侧结构性改革和消费结构的升级,国内电商行业涌现出了一大批新型的电商企业。其中网易严选作为国内首次采用ODM模式的垂直电商一经推出便取得了可观的成绩。基于此,文章首先对网易严选的ODM模式特征进行梳理,其次利用SWOT分析法对影响该平台运营的四方面因素进行探析,最后针对研究问题提出相应的策略优化建议。

With the domestic supply-side structural reform and the upgrading of consumption structure, a large number of new e-commerce enterprises have emerged in the domestic e-commerce industry. Among them, YEATION is strictly selected as the first domestic vertical e-commerce that adopts ODM mode and has achieved considerable achievements since it was launched.Based on this, this paper firstly sorts out the characteristics of YEATION’s mode, then uses SWOT analysis method to analyze the four factors affecting the operation of the platform, and proposes corresponding optimization strategies for the research problems.