互联网时代下生鲜电商的发展浅析

Analysis on the Development of Fresh E-commerce in the Internet Era

互联网普及掀起了网络消费潮流,带动了电子商务的发展,同时生鲜电商得到了行业各界的广泛关注。因此,研究分析生鲜电子商务的发展现状,结合复杂的现有环境所面临的挑战,提出了针对性的发展建议,可实现生鲜电子商务的更快更好发展。

The popularity of the internet has led to the trend of online consumption and led to the development of e-commerce.At the same time, fresh e-commerce has attracted extensive attention from all walks of life in the industry. Therefore, this paper studies and analyzes the development status of fresh e-commerce, combined with the challenges faced by the complex existing environment, puts forward targeted development suggestions, which can realize the faster and better development of fresh e-commerce.