法蓝瓷设计中的中国文化意象表达

The Expression of China Cultural Image in Franz Collection Design

瓷器作为中国器物最重要的代表,是联结中国文化意象最典型的符号之一,极具文化标识与传播功能。法蓝瓷品牌系列设计发挥了中国物质文化柔性传播的特有功效,以承载文化品格、凸显民族气质的设计表达策略,探索出当代瓷器艺术表征中国文化意象、传承中国文化脉络、彰显文化自信的方法与路径,获得了较为广泛的文化认同。法蓝瓷系列产品深耕于中国传统文化的创意设计和审美意趣,并与西方艺术、时代潮流相互融合,为当代中国精神、文化意象的设计表达提供启迪价值。

As the most important representative of Chinese artifacts,china is one of the most typical Chinese symbols,and its Cultural symbol and communication function are outstanding.Franz Collection has played its special role in the soft transmission as a Chinese material culture.Its design expression strategy is carrying cultural character and highlighting national temperament.This paper explores the methods and paths for contemporary porcelain to visually represent Chinese cultural images,inherit Chinese cultural context,and then demonstrate cultural confidence which wones wide cultural recognition.Franz Collections are deeply rooted in the creative design and aesthetic interest of Chinese traditional culture,and the integration of western art and the trend of the times.Franz Collections have a positive impact on the perspective of Chinese cultural cognition,attitude and behavior,providing the enlightenment for the contemporary Chinese culture image design expression.