符号学视域下中国扇在现代产品设计中的应用探究

Application of Chinese Fan in Modern Product Design from the Perspective of Semiotics

中国扇以其特有的艺术特征和设计特征成为中国传统手工艺品的典范,具有民族文化象征意义。从符号学视域挖掘出中国扇的符号语言,结合案例从产品语构、语用和语意角度探究将扇符号运用到现代产品设计的方法,并提出从外延、内延符号语言层面融入设计中的策略,以期能为其他文化符号融入现代产品设计中提供参考,使设计更具有民族特色和文化竞争力。

With its unique artistic and design features,Chinese fan has become a model of Chinese traditional handicrafts,which has the symbolic significance of national culture.From the perspective of semiotics,this paper digs out the symbolic language of Chinese fans,explores the method of applying fan symbol to modern product design from the perspective of product structure,pragmatics and semantics,and puts forward the strategy of integrating fan symbol into modern product design from denotative and connotative layers of symbolic language,so as to provide reference for other cultural symbols to integrate into modern product design and make the design have more national characteristics and cultural competitiveness.