摘要
以市场营销学课程为例,探索构建应用型本科高校线上教学的质量评价体系,有助于推动线上教学高效提质发展。通过综合15位市场营销教学领域专家教授的评价意见,结合市场营销学课程线上教学基本要求,运用层次分析法,设计出市场营销学线上教学质量评价指标体系。该评价体系兼顾师资队伍、教学理念、教学方法、教学目标、教学过程、教学资源、教学活动、教学评价与反馈等标准,对应用型本科高校线上教学活动的开展和质量把控提供一定的借鉴价值。
Constructing a quality evaluation system for online teaching in applied undergraduate colleges and universities will help promote the efficiency and quality development of online teaching.Based on the evaluation opinions of 15 experts and professors in the field of marketing teaching,combined with the basic requirements of online teaching of marketing courses,the analytic hierarchy process is used to design the online teaching quality evaluation index system of marketing.The evaluation system takes into account the standards of faculty,teaching philosophy,teaching methods,teaching goals,teaching process,teaching resources,teaching activities,teaching evaluation and feedback,and has a reference effect on the development and quality evaluation of online teaching activities in applied undergraduate universities.
作者
王亮
葛晨冉
WANG Liang;GE Chenran(School of Business Administration, Tongling University, Tongling 244000, Anhui, China;Woosong University, Daejeon 34500, South Korea)
出处
《安徽工业大学学报（社会科学版）》
2021年第1期85-88,共4页
Journal of Anhui University of Technology：Social Sciences
基金
安徽省重大线上教学改革研究项目:高校经管类课程线上教学质量评价指标体系的构建与应用(2020zdxsjg355)
安徽省省级在线课程《市场营销学》(2018mooc023)
安徽省省级示范课程《市场营销学》(皖教秘高〔2020〕165号)
安徽省一流本科教育建设点——市场营销专业(教高厅函〔2019〕46号)。
