昼夜情境转换下旅游者行为特征及影响因素探索

Research on Tourists’Behavior Characteristic and Influencing Factors under Day Night Situation Conversion

昼夜情境转换是一种非人为营造的自然情境,旅游地昼夜环境存在明显差异,造成旅游者景观感知的差异,进而对旅游者行为产生影响。以广州塔为中心的夜游区域到访游客为研究对象,利用访谈法、参与观察法探索昼夜情境转换下游客的行为特征及影响因素,并采用关键事件法对获取的访谈资料进行内容分析。气候因素与灯光景观是城市夜间旅游发展的驱动因素,同时也是游客与居民“昼伏夜出”与“室内转向室外”等行为特征的诱导因素。“休闲氛围”“心理安全感”与“环境安全感”方面的感知是游客出现情绪变化、行为趋向本真的重要影响因素。

Day night situation conversion is a kind of non-human natural environment.There are obvious differences between day and night environment in tourist destinations,which leads to the differences of tourists'landscape perception,and thereby affects tourists'travel behavior.Taking the visitors in the night tour area of Guangzhou tower as the research object,this paper explores the behavior characteristics and influencing factors of tourists under the change of day and night situation by means of interview and participation observation,and analyzes the content of the interview data by using the key event method.Climate factors and lighting landscape are the key driving factors of urban nighttime tourism development,and are also the inducing factors of tourists and residents'behavior characteristics such as"ambush in the day and out at night"and"from indoor to outdoor".The perception of leisure atmosphere,psychological security and environmental security are the important influencing factors of tourists'emotional change and behavior tendency.