电力营销过程中的电费电价风险防控研究与应用

Research and Application of Electricity Tariff Risk Prevention and Control in the Process of Electricity Marketing

随着我国经济事态发展良好,工业以及民用电能用量不断提升,电力企业既要为社会的正常运行提供能源保障,也为电力的销售创造社会价值,与此同时电力企业的盈利也是通过电力购销差来实现,所以电费电价对于企业具有一定的影响。文章针对电力企业实际营销活动进行深入分析,探索电力营销过程中的电费电价存在的风险,并提出相关的风险防控措施,意在提升电力企业的营销工作质量。

With the sound economic development of our country and the continuous increase in industrial and civil electricity consumption,power companies must not only provide energy guarantees for the normal operation of the society,but also create social value for the sales of power.At the same time,the power companies’Profits are also realized through the difference between electricity purchase and sales,so electricity tariffs have a certain impact on enterprises.This article conducts an in-depth analysis of the actual marketing activities of electricity companies,explores the risks of electricity tariffs in the electricity marketing process,and proposes related risk prevention and control The measures are intended to improve the quality of the marketing work of power companies.