皖北地区旅游业和金融业融合发展实证分析——基于耦合协调度和灰色关联度模型

An Empirical Analysis of the Integrated Development of Tourism and Financial Industry in Northern Anhui:Based on the Coupling Coordination and Grey Correlation Model

旅游业和金融业的良性互动有利于产业实现共赢。国家正在规划将长三角中心区的优势,作用于皖北旅游业,从而带动皖北区域经济发展。在此背景下,选择以皖北为研究对象,截取2011—2018年数据,运用模型对皖北旅游业和金融业的融合度进行测算,并对融合度的影响因素量化分析进而判断影响力的大小。结果表明,2011—2018年二者的耦合协调度由失调状态转为协调状态,但是一直表现为金融业滞后型;相较于外因,内因即市场需求对二者融合度的影响程度更大。皖北企业要优化组织形态,全面深化与长三角地区企业的合作;金融业要因地制宜,根据不同的受众主体开发合适的旅游金融产品;政府要通过积极借鉴长三角地区发展普惠金融的经验等措施,强化金融业对旅游业的支持作用。

The positive interaction between tourism and financial industry is conducive to win-win.Therefore,the government is planning to use the advantages of the Yangtze River Delta central area to develop the tourism industry in northern Anhui,thereby promoting the economic development of the region.In this context,northern Anhui is selected as the research subject.Based on the data from 2011 to 2018,a model is used to calculate the integration of tourism and financial industry in northern Anhui and quantify the influencing factors.The results show that from 2011 to 2018,the integrated development of tourism and financial industry has shifted from maladjustment to coordination,but financial industry has shown a state of lagging development.Further more,the internal cause,that is,market demand,has a closer impact on the degree of integrating between the two.It is suggested that enterprises must optimize their organizational form and deepen their cooperation with enterprises in the Yangtze River Delta region in an all-round way;the financial industry must develop appropriate tourism financial products according to different audience subjects;and the government must strengthen the financial industry’s support for tourism by actively drawing on the experience of developing inclusive financial services in the Yangtze River Delta region.