赛事品牌对区域经济发展的影响研究

Research on the Influence of Event Brand on Regional Economic Development

此次疫情对我国经济发展产生了较大的冲击,严重影响了居民的消费欲望,同时也抑制了区域经济的发展,导致区域经济发展一直不温不火。本研究采用文献资料法,查阅大量相关文献,发现国内学者对赛事品牌的研究大多集中在单个赛事对某一地域产生的具体影响,缺乏广泛适应性,本研究从普适性出发,采用SWOT分析法,探索赛事品牌对区域经济发展的影响,致力于解决区域经济发展问题。

The epidemic has a great impact on China’s economic development,seriously affected the residents’desire for consumption,but also inhibited the development of regional economy,leading to the development of regional economy has been tepid.This study uses the method of literature review,access to a large number of relevant literature,found that domestic scholars mostly focus on the specific impact of a single event on a certain region,lack of wide adaptability,this study from the perspective of universality,using SWOT analysis method,to explore the impact of event brand on Regional economic development,committed to solving the problem of regional economic development.