老龄化下体育产业与养老产业的融合发展

The Integrated Development of Sports Industry and Pension Industry Under Aging

我国已进入老龄化阶段,老年人占比不断增加,养老体育成为了老年人生活的重要组成部分。体育产业与养老产业的融合对老年人的心理健康与生理健康都具有现实意义,有利于社会稳定发展,本文从认知融合、技术融合、产品融合、业务融合以及市场融合五个方面对体育产业与养老产业的融合进行了细分。同时,对两大产业融合发展路径选择提出建议,为我国未来社会"体养"模式能够更好地发展提供借鉴。

China has entered the aging stage,the proportion of elderly people is increasing,and sports for the elderly have become an important part of the lives of the elderly.The integration of the sports industry and the elderly care industry is of practical significance to the mental health and physical health of the elderly,and is conducive to the stable development of society.This article focuses on sports in five aspects:cognitive integration,technology integration,product integration,business integration and market integration.The integration of the industry and the elderly care industry has been subdivided,and at the same time,suggestions are made for the choice of the development path of the integration of the two major industries to provide a reference for the better development of my country’s future social"physical care"model.