中国历史城镇旅游资源文化内涵的表达研究

Study on the Cultural Connotation of Tourism Resources in Chinese Historic Towns

文化性是历史城镇的本质属性,但如今许多历史城镇过度追求经济效益,盲目开发,使本来丰富多彩的文化内涵不得已被尘封,文化内涵表达面临困境。文章以中国历史古城镇为研究核心,探讨其文化内涵的意义,分析当前旅游开发过程中在其文化内涵挖掘方面所存在的问题,并与当前旅游产业发展方向相结合,动态创新地提出解决这些问题的四种路径策略,即资源认知、秩序整合、渠道更新、文化生态保护四大路径。

Culture is the essential attribute of historical towns,but nowadays many historical towns pursue economic benefits excessively and develop blindly,which makes the original rich and colorful cultural connotation have to be sealed up and the expression of cultural connotation is facing difficulties.Based on the study of ancient towns in China,this paper discusses the significance of their cultural connotation,analyzes the problems existing in the process of tourism development in terms of cultural connotation mining.Combined with the current development direction of tourism industry,it puts forward four path strategies to solve these problems,namely resource cognition,order integration,channel renewal and cultural ecological protection route.