乡村旅游的现代性表征与文化激活策略研究

Research on Modern Representation of Rural Tourism and Culture Activation Strategy

现代性提供了旅游发生的条件。乡村旅游具备内容怀旧性、元素碎片性、空间融合性特征,田园诗意栖居和乡村文化体验成为其发展的两大基本驱动要素。要避免现代性标准化、规模化等带来的同质性现象和过度商业化问题,乡村文化的传承与在地激活是避免乡村旅游麦当劳化的发展途径。

Modernity provides conditions for tourism development.Rural tourism has characteristics of content nostalgia,element fragmentation,and spatial integration,Idyllic habitation and rural cultural experience have become two basic driving factors for its development.To avoid homogeneity and excessive commercialization caused by modern standardization and scale,the inheritance and local activation of rural culture is the development approach to avoid the McDonaldization of rural tourism.