消费社会中的审美泛化问题与美学策略

On Aesthetic Generalization and Aesthetic Strategy in the Consumer Society

随着文化工业的发展和消费社会的形成,日常生活审美化的现象逐渐加深。但是,由于在这种背景下审美对象更多地表现为影像与符号,形成了审美泛化的现象,导致了普遍性的审美失落,从而使人们的心灵无处安顿。面对这种状况,我们应该积极地以形式为基础进行多种方式的审美建构,可以在观看消费文化中的符号影像时保持一种无利害性的态度,可以通过理解现代艺术以对消费文化的图谋保持警惕,可以通过亲近自然来抵抗消费文化对我们感性的异化。

With the development of cultural industry and the formation of consumer society, the aestheticization of everyday life gradually deepens. However, the aesthetic objects under this background are more presented by images and symbols, which cause the aesthetic generalization and the universal aesthetic loss. As a result, there is no place left for people’s soul.Faced with this situation, we should actively carry out aesthetic construction based on the form in various ways, which includes keeping a disinterested attitude when watching the symbolic images in consumer culture, keeping alert to the plot of consumer culture by comprehending the modern art, and resisting the perceptual alienation of consumer culture by staying close to the nature.