新形势下博物馆地域性文创产品设计路径研究——以景德镇中国陶瓷博物馆为例

Research on the Design Path of Local Museum Cultural and Creative Products under the New Situation——Taking Jingdezhen Museum of Chinese Ceramics as an example

目的针对新形势下地方博物馆文化创意产品设计现有状况研究,以中国景德镇陶瓷博物馆为例,分析和探讨现有文创产品设计案例,为后期文创产品开发提出建设性意见。方法通过分析文创设计特征,以青云釉明制袄裙、文创小夜灯为例分析设计方案,重新梳理新形势下地方博物馆文创产品发展路径。结果分析现有博物馆文创产品开发壁垒,并在文化传承、生活趣味、实用功能、教育互动性基础上提炼,探寻符合市场消费需求的文创产品设计路径。结论通过分析探索博物馆现有文创产品设计处境,进一步发掘本土地域的文化之美。促进文创产品设计中实用性、文化性、互动性、创意性、科技性的发展,为地方性文创产品设计提供参考与借鉴。

Objective In view of the current situation of cultural and creative product design of local museums under the new situation, taking Jingdezhen Ceramic Museum of China as an example, this paper analyzes and discusses the existing cultural and creative product design cases, and puts forward constructive suggestions for the development of cultural and creative products in the later stage. Method By analyzing the characteristics of cultural and creative design, the design scheme was analyzed by taking Qingyun glazed dress and cultural and creative small night light as examples, and the development path of cultural and creative products in local museums under the new situation was reorganized.Result This paper analyzes the existing barriers to the development of cultural and creative products in museums, and extracts them on the basis of cultural inheritance, life interest, practical function and educational interaction, so as to explore the design path of cultural and creative products in line with the market consumption demand. Conclusion By analyzing the design situation of the existing cultural and creative products in the Exploration Museum, the beauty of local culture is further explored.Promote the development of practicability, culture, interaction, creativity and science and technology in the design of cultural and creative products, and provide reference and reference for the design of local cultural and creative products.