文化视角下脸基尼服饰的流行解析

A Popular Analysis of Facekini Dress in a Cultural Perspective

[研究意义]从文化视角探讨脸基尼服饰的流行现象,有助于了解现代服饰文化的发展态势和当代社会心理。[研究方法]本文通过文献研究的方法探讨脸基尼服饰文化的缘起与演变,运用流行学分析和社会学理论来解构脸基尼服饰流行的现状及成因,并对近几年国际时装的图像资料进行采集、归类,用以系统地分析脸基尼服饰对时尚的影响以及其未来发展的动态趋势。[研究结果与结论]研究认为:脸基尼服饰是由青岛人张女士为泳客不受海蜇侵害而创,创世初期因东西方民族性格的差异,具有新异性特征的脸基尼服饰更受西方国家的关注,因此促使脸基尼服饰由实用型转向文化内涵型的体系建构。发展中期,受当代人追求个性、自我认同、追求人设多元和社交安全感等社会心理因素的影响,脸基尼服饰被社会部分受众群认可和流传,这与脸基尼服饰流行的传播性能,以及现代服饰文化的小众化态势有关。发展至今,脸基尼服饰吸收不同民族文化,表现形式多元化。另外,还出现了结构简单和具有生态理念的脸基尼服饰,说明脸基尼服饰正在顺应时代需求向功能人性化、绿色环保化的可持续道路探究。

This paper explores the popularity of the facekinia from a cultural perspective,which contributes to a better under⁃standing of the development of modern dress culture and contemporary social psychology.This paper explores by means of docu⁃mentary research the beginnings and development of the culture of the facekini,employs epidemiological analysis and sociologi⁃cal theory to explain the current situation and causes of the popularity of the facekini,and takes stock of recent international fashion images and categorises them in order to make a systematic analysis of the influence of the facekini on fashion and the fu⁃ture development of the trend.The research finds that the facekini costume was created by Ms Zhang,a Qingdao native,to keep swimmers safe from jellyfish.During the early period of its creation,the facekini costume,which had new and diverse character⁃istics,attracted even more attention from Western countries owing to the divergence between the national characters of the East and West,thus prompting the facekini costume to turn from a practical to a more culturally connotative system construction.In the mid-development period,as a result of psychological factors such as the pursuit of individuality,personal identity,personal diversity and a sense of social security,the facekini costume is recognised and spread by some segments of society,which is as⁃sociated with the communication properties of the popular facekini costume and with the niche of modern dress culture.The face⁃kini costume develops to date,taking in different ethnic cultures and expressing itself in diverse forms.The appearance of sim⁃ple structures and ecological concepts show that the facekini is moving in line with the needs of the times towards a sustainable path of functional humanism and environmental protection.