“互联网+”背景下煤矿企业工会宣传创新对策

Innovative Countermeasures of Trade Union Propaganda in Coal Mine Enterprises Under the Background of "Internet +"

互联网的出现为社会带来了深刻的变化,各行各业因此迎来了重要的发展机遇和前所未有的挑战,对企业工会宣传模式也有同样的影响。煤矿企业工会宣传可以引导企业文化体系的完善以及工作氛围的营造,但是应用传统的宣传手段已经无法达到预期的宣传效果。基于此,论文探讨了“互联网+”背景下煤矿企业工会宣传的创新对策,以期提高煤矿企业工会宣传效果。

The emergence of the internet has brought profound changes to the society.Therefore,all walks of life have ushered in important development opportunities and unprecedented challenges.It also has the same impact on the trade union propaganda mode in enterprises.The trade union propaganda of coal mine enterprises can guide the improvement of enterprise culture system and the construction of working atmosphere,but the application of traditional propaganda means has been unable to achieve the desired effect.Based on this,the paper discusses the innovative countermeasures of trade union propaganda in coal mine enterprises under the background of"internet+",so as to improve the effect of trade union propaganda in coal mine enterprises.