企业形象在地域农产品包装设计中的运用——以甘肃陇南为例

Application of Corporate Image in Regional Agricultural Product Packaging Design--Taking Longnan of Gansu as an Example

文章以探究农产品包装设计为基础,展开论述企业形象在包装设计中的衍生,通过深入分析陇南某农产品有限公司包装设计的发展现状,发现其存在的问题并针对性地对其农产品包装进行研发升级,助力企业在塑造良好企业形象的同时加强发展,实现利益。

Based on the exploration of packaging design of agricultural products,this article discusses the derivation of corporate image in packaging design.Through in-depth analysis of the development status of an agricultural product company in Longnan packaging design,it finds its existing problems and addresses them in a targeted manner.The R&D and upgrading of its agricultural product packaging helps companies to strengthen development and realize benefits while shaping a good corporate image.