包装设计中视触觉的审美构建

Aesthetic Construction of Vision and Touch in Packaging Design

传统外包装设计主要以平面图形元素为主,然后通过色彩搭配、版式设计及字体位置来表现商品信息,导致外包装同质化趋势日益加重,已经很难引起消费者的注意,设计师需要打破传统的设计方式,来满足消费者多感官体验的诉求。文章从视觉与触觉的多个视角着手,对两者如何在包装设计之中的艺术构建原则及特性进行探讨,旨在为包装设计工作者提供参考和借鉴。

The traditional outer packaging design is mainly based on flat graphic elements,and then the product information is expressed through color matching,layout design and font position.This has led to an increasing trend of outer packaging homogeneity,which has been difficult to attract consumers'attention.Designers need to break the traditional design methods to satisfy consumers'demands for multi-sensory experience.The article starts from multiple perspectives of vision and touch,discusses the principles and characteristics of how the two are used in packaging design,and aims to provide reference and reference for packaging design workers.