摘要
在当今市场竞争白热化的背景下,茶叶产品面临着新挑战。具有个性化特征的茶叶包装是使产品从同类商品中脱颖而出、获得更高市场占有率的重要因素。文章探索了茶叶包装的个性化设计方法,以茶叶产品的个性化定位为基础,从消费者深度需求的挖掘中寻找个性化设计空间,通过创新包装外观形态,探索个性化的包装情境及视觉趣味性的塑造,从而更好地发挥茶叶包装的个性化设计潜力。
In today's fierce market competition,tea products are also facing new challenges.Tea packaging with individual characteristics is an important factor that makes products stand out from similar products and gain a higher market share.The article explores the personalized design method of tea packaging,based on the personalized positioning of tea products,seeks personalized design space from the in-depth demand of consumers,and explores personalized packaging situation and visual interest through innovative packaging appearance.Sexual shaping,so as to better play the potential of personalized design of tea packaging.
作者
张润欣
刘时燕
ZHANG Run-xin;LIU Shi-yan(Department of Design,Xi'an Academy of Fine Arts,Xi'an,Shaanxi,710065)
出处
《湖南包装》
2021年第2期80-82,89,共4页
关键词
包装设计
茶叶包装
个性化设计
Packaging Design
Tea packaging
Specialty Design
