新时代非遗文旅产品开发模式的研究

Research on the Development Mode of Non-legacy Cultural Travel Products in the New Era

非物质文化遗产作为一种独特的文化基因,如何对其保护与传承一直是学术界探讨的热点话题。文创产品作为传承非物质文化遗产的载体,在文旅融合时代背景下,如何将非遗文旅产品的设计展现出来是值得探讨的问题。文章对非遗元素在文旅产品中的设计研究现状进行了梳理,总结出目前旅游业与非遗文旅产品融合的3种主要发展路径--利用现代科学技术的旅游文创产品开发、打造城市品牌形象使旅游产业与非遗文创产品共同获益、制造出消费者认可的非遗旅游文创产品。分析了现存的问题与不足,并对其融合发展进行展望,提出了科学的可实施方案。

As a unique cultural gene of intangible cultural heritage,how to protect and inherit it has always been a hot topic in academic circles.As a carrier of intangible cultural heritage,cultural and creative products,in the context of the era of cultural and tourism integration,how to show the design of intangible cultural and tourism products is a question worthy of discussion.The article sorts out the current research status of the design of intangible cultural heritage elements in cultural tourism products,and summarizes the three main development paths of the current integration of tourism and non-cultural cultural tourism products-the development of tourism cultural and creative products using modern science and technology,Create a city brand image,so that the tourism industry and intangible cultural and creative products can benefit together,and produce intangible cultural and creative products recognized by consumers;analyze the existing problems and shortcomings,and look forward to its integrated development and put forward a scientific implementation options.