以用户视角为导向的高校阅读推广策略研究

Construction of University Reading Promotion Strategy Based on User Perspective

采用问卷调研法,对用户基本信息,阅读推广活动参与情况,阅读习惯、阅读喜好、阅读动机,获取活动信息的途径,对活动的满意度等五方面内容进行调研与分析。提出从用户视角出发,通过全媒体宣传推广方式,提供基于用户画像的精准服务,践行立德树人根本任务,建立健全活动沟通与反馈机制等措施,构建高校阅读推广策略。

A questionnaire is used to investigate the basic information of users,the participation of reading promotion activities,reading habits,reading preferences and reading motivation,the way to obtain the activity information,and the activitysatisfaction.From the perspective of users,this paper proposes to construct reading promotion strategies of universities by taking measures such as constructing the omnimedia recommendation ways,providing accurate services based on user portraits,practicing the fundamental task of cultivating people through virtue,establishing and improving the communication and feedback mechanism of activities.