探析文创产品开发对天津岁时民俗文化传承的具体思路

Analysis of Cultural and Creative Product Development on the Inheritance of Folk Culture in Tianjin

在社会环境极速发展变化的背景下,大众对岁时民俗文化的认知只是流于外在形式,而对其内在价值无法挖掘与传承。天津作为历史悠久的城市,具有浓厚的岁时民俗文化底蕴,年轻人有义务将其进行传承与发展。文创开发形式多样,创新性也越来越强,已被较多的年轻人所认可。文章抓住这一契机,对各种形式的文创产品开发进行研究,进而对天津岁时民俗文化进行传承。

In the context of the rapid development of social environment, the public’s cognition of the folk culture of age is only in the external form, but its intrinsic value cannot be excavated and inherited. As a city with a long history, Tianjin has rich folk culture, and young people have the obligation to inherit and develop it. Cultural and creative development in various forms, and increasingly innovative, has been recognized by more young people. Seizing this opportunity, this paper studies various forms of cultural and creative product development, and then carries on the inheritance of folk culture in Tianjin.