基于自媒体伦理视角分析“办公室小野”事件

Analysis of the Office-Ono Incident from the Ethical Perspective of We-Media

短视频满足了人们移动化、碎片化的信息需求,成为了人们社交生活的一部分。与此同时,自媒体平台仍然存在许多伦理失范的内容,有对人们的生活和思想产生消极影响的可能,尤其对于判断力不成熟的青少年。网上报导青少年模仿“办公室小野”的视频而发生爆炸不幸去世的事件,从公众舆论、法律条文和伦理学三个角度分析,这起事件的相关责任应由自媒体平台、短视频发布者和家长三方共同承担。自媒体在谋求长远发展的同时,需要时刻关注传统伦理问题在其中造成的影响,自媒体伦理建设刻不容缓。

Short video,which meets people’s needs for mobile and fragmented information,becomes a part of people’s social life.However,there is still a lot of ethically bad content,which may have a negative impact on people,particularly teenagers with immature judgment.This paper expounds the concepts of We-media and We-media ethics.Taking the incident of teenagers’explosion and death after imitating the video of“office Ono”as an example,this paper analyzes the responsibility of the incident from three aspects of public opinion,legal provisions and ethics.Conclusion is drawn that We-media platform,short video publisher and parents should bear the responsibility together.We-media need to pay attention to traditional ethical issues while seeking long-term development.It is urgent to build We-media ethics.