文创人才对设计创新的影响——基于故宫文创品牌社交媒体的语义分析

Influence of Cultural and Creative Talents on Design Innovation

文章分析了文创人才对设计创新的影响力问题。运用语义分析方法,以故宫文创品牌为例,使用故宫文创为搜索关键词,从新浪微博留言中提取主题词,搜索时间2012年7月至12月时仅19个留言,搜索时间为2018年7月至12月时则有671个留言,收集了3408个名词和形容词,使用ROST CM6软件提取分析留言主题词,通过语义分析推导出设计相关问题。主题词词频分析、语义网络分析的结果表明,更换故宫博物院院长后,文创人才对设计创新产生影响,用户对故宫文创产品的兴趣增加了,故宫文创设计有关的热点内容也发生了变化。

Taking the cultural and creative brand of the Palace Museum as an example,this paper used semantic analysis methods,search keyword to extract the subject words from Sina Weibo comments.It showed that there were only 19 messages from July to December 2012,and 671 messages from July to December in 2018.There were 3408 nouns and adjectives collected,which were analyzed by ROST CM6 software,and design-related issues were derived through semantic analysis.The results of keyword frequency analysis and semantic network analysis showed that after the replacement of the head of the Palace Museum,cultural and creative talents have an impact on design innovation,users’interest in cultural and creative products of the Palace Museum has increased,and trendy content related to cultural and creative design of the Palace Museum has also occurred.