山西旅游景区发展存在的问题及对策研究--从乔家大院景区摘牌事件谈起

Problems and Countermeasures in the Development of Shanxi′s Scenic Spots:From Qiao Family Courtyard Delisting 5A

山西乔家大院景区被摘牌事件震动山西旅游业界,分析乔家大院景区被摘牌的个案原因的同时,也从山西景区的整体经营业态中捕捉到旅游景区建设中存在的很多普遍性问题。盈利模式单一、创新意识不强、经营管理不科学等成为阻碍景区转型升级发展的绊脚石。围绕提升旅游景区业态高质量发展,需要从景区自身、政府部门两个方面着手,景区要着力提升自身综合能力,增强二次消费能力,强化创意创新;政府部门要打造优质营商环境,完善基础公共设施,界定好旅游开发与资源保护边界。由此,做好旅游景区产业高质量发展进而推进山西省级全域旅游建设,打造国际知名旅游目的地具有重要的现实意义。

Qiao Family Courtyard Delisting 5A event has a big impact among Shanxi Tourism Industry.While analyzing the causes,we may also captured many common problems existing in scenic spot construction from the overall management of Shanxi scenic areas.The main problems lie in single profit model,weak sense of innovation and unscientific management,etc.The dilemma needs to be solved from both government supervision and scenic spot itself.Tourist attractions should improve their comprehensive capabilities,enhance secondary consumption capabilities and strengthen creative innovation while government departments should create a high-quality business environment,improve basic public facilities and delimit the red line between tourism development and resource protection,which are of great practical significance for the high-quality development of the tourist attraction,the construction of Shanxi all-area tourism-based development and the creation of an internationally renowned tourist destination.