文化消费视角下我国文化产业发展PEST分析

PEST Analysis of China′s Cultural Industry Development from the Perspective of Cultural Consumption

文化消费体现了一国经济及相关产业的发达程度。对比国际,我国的文化消费规模与经济发展程度不匹配,文化消费的水平远低于经济发展水平。基于文化消费的视角,对我国文化产业的发展进行PEST分析,总体上看,我国发展文化产业在政治、经济、社会以及科技四个方面的优势大于劣势,应着力从优化文化产业顶层设计、实现文化民主化、培养青少年的文化素养等方面促进文化产业发展。

Cultural consumption reflects the degree of a country′s economy and related industries development.China′s cultural consumption is still far below the level of economic development compared with the international level.Using PEST method to analyze the development of cultural industry from the perspective of China′s cultural consumption,we can tell that the advantages of China′s cultural industry in politics,economy,society and science and technology outweigh the disadvantages.It should focus on optimizing the top design of the cultural industry,democratizing culture and cultivating the cultural literacy of young people and so on to promote the development of cultural industries.