摘要
借鉴后现代理论和西方屏幕研究成果,以文字体育新闻、体育赛事转播、体育电子游戏3种现代体育传播现象作为考察对象,解析在从纸张到屏幕、从电视到手机、从大屏幕到小屏幕的演变过程中体育的价值意义与文化精神的变化。认为:屏幕体育不仅改变了体育传播的面貌,也塑造了新型的体育文化;屏幕成为联系体育本身与体育受众的纽带,其模糊了屏幕体育与现实体育的差距;屏幕生成的体育图像成为现代体育的表征,"观看"成为受众与体育产生联系的主要途径。
Taking post-modern theory and results of western screen research as references,and three modern sports communication phenomena of sports news,sports events broadcast and sports video games as research objects,the changes of sports value and sports culture are analyzed in the evolution process from paper to screen,TV to mobile phone,big screen to small screen.It is held that screen sports have not only changed sports communication but shaped novel sports culture.Screen has become the link between sports and sports audience with blurred differences between screen and real sports.Also sports images generated by the screen have become the"representation"and"watching"has been the major channel to connect sports and audience.
作者
杨剑锋
姜威
YANG Jianfeng;JIANG Wei(School of Media and Arts,Shanghai University of Sport,Shanghai 200438,China;School of International Education,Shanghai University of Sport,Shanghai 200438,China)
出处
《上海体育学院学报》
CSSCI
北大核心
2021年第5期21-28,共8页
Journal of Shanghai University of Sport
基金
教育部人文社会科学研究规划基金项目(15YJA890023)。
