践行战略资源理论的思考——以海航集团为例

On Practice of Strategic Resources Theory:Taking HNA Group as an Example

文章回顾了海航集团在2017年之前践行战略资源理论,利用发达的产融结合模式获取大量资本资源,并实施“3+X”战略全球范围内配置战略性优质资产,成功进入世界500强,但在2018年之后却引发了严重的流动性危机,并于2020年被政府接管的过程。同时从企业生态环境角度分析了该集团公司发生重大逆转的原因。研究表明,企业在践行战略资源理论时,应该考虑配置资产是否适应未来经济生态环境的变化,能否与未来经济生态环境保持更好的协同效应是企业践行战略资源理论的首要因素。

The paper reviews HNA Group’s practice of strategic resource theory before 2017,the group took advantage of the developed industry-finance integration to obtain a large amount of capital resources and globally implemented the"3+X"strategy to allocate its strategic high-quality assets,thus it successful entered into the world’s top 500 enterprises.While after the year of 2018,a serious liquidity crisis was triggered and it was taken over by the government in the year of 2020.Meanwhile the paper analyzes the reasons for the significant reversal of the group company from the perspective of its corporate ecological environment.This study shows that when implementing the strategic resource theory,enterprises should consider whether their asset allocation adapts to the changes in the future economic and ecological environment,and whether they can maintain a better synergy with the future economic and ecological environment,which can be regarded as the primary factor for enterprises to implement the strategic resource theory.