庆安县农户参与订单农业行为及其影响因素研究--基于Logistic模型的实证分析

The Influencing Factors of Rice Farmers Participating in Order Farming in Qing'an County-Empirical Analysis Based on Logistic Model

订单农业在促进小农户与大市场衔接、降低小农户市场风险、节约交易成本、调整农业产业结构、促进农户增收、保障农产品质量安全方面发挥着积极的作用。通过对庆安县286位稻农的调查数据,运用二元Logistic回归模型,从稻农的个人特征、生产经营特征、主观因素、外部环境分析了影响农户参与订单农业的主要影响因素。研究结果表明,种植水稻规模、是否加入合作社、企业回款速度、提供技术和生产资料、订单水稻产量、订单水稻补贴满意度、周围稻农的影响这7项为显著因素。从政府和企业角度,提出促进土地流转、加强订单农业宣传、加强农业科技创新、提高回款速度、保证订单水稻产量等针对性建议。

Order agriculture plays an active role in promoting the connection between small farmers and large markets,reducing the market risk of small farmers,saving transaction costs,adjusting the structure of agricultural industry,promoting farmers'income,and ensuring the quality and safety of agricultural products.Based on the survey data of 286 rice farmers in Qing'an County and the dual Logistic regression model,the main influencing factors affecting farmers'participation in order agriculture were analyzed from the personal characteristics,production and management characteristics,subjective factors and external environment of rice farmers.The results showed that the scale of rice planting,whether to join the cooperative,the speed of enterprise payment,the provision of technology and means of production,the output of rice orders,the satisfaction of rice subsidies and the influence of surrounding rice farmers were the significant factors.From the perspective of the government and enterprises,some suggestions were put forward,such as promoting land circulation,strengthening the propaganda of order agriculture,strengthening the innovation of agricultural science and technology,improving the speed of payment collection,and ensuring the yield of order rice.