基于非遗活化理念的蓝染 文创产品设计研究

Research on Design of Blue-Dye Cultural and Creative Products Based on Activation Concept of Intangible Cultural Heritage

在“可持续时尚观”发展的当下,一度失去生机的蓝染再次回归大众视线,为了抓住机遇,探索传承,设计活化蓝染,将这门古老的工艺巧妙融入现代审美中去。方法:在文创产品设计的语境下探索蓝染文创产品设计,挖掘蓝染在视觉与工艺上的特征,分析了活化设计的重要性,总结出蓝染活化设计原则。得出了基于非遗活化理念下蓝染文创产品设计的模式范例。该方法有利于为推动非遗艺术的活态传承与创新提供有益的实践参考与理论指导。

In the current development of"sustainable fashion concept",the blue dye,which once lost its vitality,returns to the public's attention again.We should seize the opportunity to explore the inheritance,design and activate the blue dye,and skillfully integrate this ancient craft into the modern aesthetic.In the context of cultural and creative product design,the design of blue-dyed cultural and creative products is explored,the visual and technological characteristics of blue-dyed cultural products are excavated,the importance of activation design is analyzed,and the activation design principles are summarized.Finally,the model and example of the design of blue-dye cultural and creative products based on the activation concept of intangible cultural heritage are obtained.This method is beneficial to provide practical reference and theoretical guidance for promoting the inheritance and innovation of intangible cultural heritage.