媒体中的月经禁忌:新冠肺炎疫情期间女性生理用品的报道分析

The Menstruation Taboo in Media:Report Analyses on Women's Hygiene Products During the COVID-19 Pandemic

新冠疫情期间,女性医护人员的生理用品需求在网络中被提出,并成为新闻媒体聚焦的议题,传统文化中的月经禁忌与现实报道之间形成鲜明对比。文章以“禁忌”为核心概念,通过对相关报道进行文本分析,解读月经禁忌的话语制作过程及其背后隐含的社会性别关系。尽管言语禁忌被打破,但相关报道并未影响月经禁忌在社会普遍意义上的建构。网络化时代,媒体在反映女性意识觉醒的同时,应注重引入性别视角与观念,并警惕话语背后隐藏的传统性别秩序。

During the COVID-19 pandemic,female medical staff's demand for hygiene products was raised in cyberspace and has become a topic of news media,setting a sharp contrast between menstruation taboo in traditional culture and real news coverage.Highlighting"taboo"as the core concept,the article interprets the formation process of this menstruation taboo breaking discourse and meantime explores the latent gender relationship by drawing on the text analyses of related news reports.It is found that although the discourse taboo has been shaken,the relative news have not impacted the general social construction of menstruation taboo.In the networking era,media should introduce gender perspective and mindset,and be wary of the traditional gender order behind the media discourse.