基于云南普洱老达保音乐乡村建设的公益性旅游扶贫致富案例分析

Case Study of Public Welfare Tourism for Poverty Alleviation Based on Laodabao Music Village Construction in Puer City of Yunnan Province

古往今来,中华民族都有“慈心为人,善举济世”的优良传统,但到目前为止,中国在公益扶贫方面仍然处于摸索的阶段。然而,“一把吉他走四方,快乐拉祜美名扬”的云南普洱拉祜族歌舞之乡老达保村,却通过公益性旅游脱贫致富建设成了具有推广价值的音乐乡村,这一案例值得深入研究。该项研究通过访谈、观察等研究方法获取了老达保村的第一手数据,论述了各社会机构对当地乡村演艺旅游发展帮扶措施,总结了“党支部+公司+农户“能人带户”“精准指导”与“政府扶持”4种公益性演艺旅游扶贫致富模式,探索公益性旅游扶贫致富项目向商业模式转化路径。

Chinese nation has a good tradition of“caring for others and doing good things for the world”,but so far,China is still in the groping stage of poverty alleviation in the aspect of public welfare.However,Laodabao Village,the hometown of the Lahu ethnic minority in Puer city of Yunnan Province where“a guitar goes everywhere,happy Lahu become famous”,Laodabao has become a music village with promotional value through public welfare tourism.This research obtains the first-hand data of Laodabao Village through interviews,observations and other research methods,discusses the supporting measures of various social institutions for the development of local rural tourism,and summarizes the model“party branch+company+farmer”,This public welfare tourism for poverty alleviation boosted by performing arts tourism,namely,the ability to lead households with“precision guidance”and“government support”explores the ways of transforming public welfare tourism into business models.