绿色供应链产品定价与融资决策研究——基于资金约束条件下的分析

Research on Product Pricing and Financing Decision of Green Supply Chain——Analysis based on capital constraint

基于绿色供应链管理理念,构建存在双边资金约束下的制造商与零售商动态博弈模型,考虑在提前付款、延迟付款、即时付款三种不同方式下,供应链最优生产与融资决策问题。研究结果表明:消费者绿色需求偏好进一步激励制造商生产绿色产品;资金约束降低了供应链的均衡解,导致消费者对绿色产品需求减少;考虑融资利率的差异,当零售商融资利率较低时,提前付款方式下的均衡解最优,而当制造商融资利率较低时,延迟付款方式下的均衡解最优。以上研究结论从融资角度为促进绿色供应链的可持续发展提供参考。

Based on the concept of green supply chain management, a dynamic game model between the manufacturer and the retailer with bilateral capital constraints is constructed to analyze the optimal pricing and financing decisions of the supply chain under three different payment modes: payment in advance, payment in delay, and immediate payment. The results show that:(1) Consumers’ green demand preference improves the greenness and price level, further encourages manufacturers to produce more green products.(2) Capital constraint reduces the equilibrium solution of green supply chain, which leads to the decrease of consumer demand for green products.(3) Considering the difference of financing interest rate, the equilibrium solution under the payment in advance is the best when the retailer’s financing interest rate is low, while the equilibrium solution under the payment in delay is the best when the manufacturer’s financing interest rate is low. The above research conclusions provide countermeasures and suggestions for promoting the sustainable development of green supply chain from the perspective of financing.