新形势下勘察设计企业战略转型研究

Research on Strategic Transformation of Survey and Design Enterprises under New Situation

当前,勘察设计行业处于“百年未有之大变局”中,勘察设计企业唯有直面挑战,把握机遇,创新思路,才能在新征程上实现新发展,本文首先分析了新形势下勘察设计企业所处的国际、国内宏观环境以及行业发展的微观环境,并分析了企业面临的机遇与挑战,阐述在拓展市场、集成化服务、数字化转型等方面实现创新商业模式和战略转型策略的可行性,从而实现勘察设计企业在新形势下的可持续性发展。

At present,the survey and design industry is in a"unprecedented change".Only when the survey and design enterprises face challenges,seize opportunities and innovate ideas,can they achieve new development on the new journey.This paper first analyzes the international and domestic macro environment and the micro environment of industrial development of the survey and design enterprises under the new situation,and analyzes the opportunities and challenges faced by the enterprises,and expounds the feasibility of realizing innovative business models and strategic transformation strategies in expanding the market,integrated services and digital transformation,so as to realize the sustainable development of the survey and design enterprises under the new situation.