基于五力模型比亚迪新能源汽车竞争力分析

Competitiveness Analysis of BYD New Energy Vehicles Based on Five Forces Model

资源耗费、环境污染的严重以及人们绿色、环保、节能等消费观念的形成,新能源汽车越来越受到消费者的喜爱,其市场竞争变得十分激烈。文章运用五力模型对比亚迪新能源汽车产业竞争力进行了分析,最终提出了优化比亚迪新能源汽车竞争力水平的策略,进而推动比亚迪新能源汽车产业的高效运行。

With the serious consumption of resources,environmental pollution and the formation of people's consumption concepts such as green,environmental protection and energy saving,new energy vehicles are becoming more and more popular among consumers,and the market competition has become very fierce.This paper uses the five forces model to analyze the competitiveness of BYD's new energy vehicle industry,and finally puts forward the strategy to optimize the competitiveness of BYD's new energy vehicle,and then promotes the efficient operation of BYD's new energy vehicle industry.