新媒体环境下高校思想政治教育面临的挑战与对策研究

Challenges and Countermeasures of Ideological and Political Education in Colleges and Universities in the New Media Environment

新媒体的崛起给高校开展思想政治教育带来了千载难逢机遇的同时,也造成了当前大学生思想政治教育网络空间思想泛化,影响大学生“三观”的形成,对传统思想政治教育教学形成了强大的冲击。面对这种情况,高校应充分利用新媒体技术的传播特点,做到趋利避害,优化思想政治教育环境,实现高校思想政治教育方式的创新转型,增强思想政治课的感染力与亲和力,从而达到思政课为国家培养德智体美劳全面发展的社会主义事业接班人的目的。

The rise of new media has brought an once-in-a-lifetime opportunity for colleges and universities to carry out ideological and political education.It has also caused the generalization of current college students’ideological and political education in cyberspace,affecting the formation of the"three views"of college students,and forming a powerful force for traditional ideological and political education shock.Faced with this situation,colleges and universities should make full use of the communication characteristics of new media technology to seek advantages and avoid disadvantages,optimize the ideological and political education environment,realize the innovative transformation of ideological and political education methods in colleges and universities,and enhance the appeal and affinity of ideological and political courses so as to achieve the goal of ideological and political courses for the country to cultivate the successors of the socialist cause of comprehensive development of morality,intelligence,physical education,art and labor.