商业综合体的沉浸式消费体验空间营造研究

Study on the Space Construction of Immersive Experientia lConsumption of Commercial Complex

电子商务对传统的实体商业模式造成巨大的冲击,大部分商业综合体的商铺—交通空间的二元空间格局同质化严重,造成体验不佳。规模庞大、功能丰富多元化的大型体验式商业建筑成为商业综合体发展的必然趋势。沉浸式消费体验影响逐渐扩大,给体验式消费的商业空间设计提供了新思路。文章通过对商业综合体的沉浸式消费体验空间进行分类,就流线、空间、环境等各方面进行分析总结,为沉浸式消费体验空间设计提供新思路。

E-commerce has a huge impact on the business model of traditional entity.The dual spatial pattern of shops and traffic space in most commercial complexes is seriously homogenized,resulting in poor experience.Large-scale experiential commercial buildings with large scale and rich and diversified functions have become the inevitable trend for the development of commercial complex.The influence of immersive consumption experience is gradually expanding,which provides a new way of thinking for the commercial space design of experiential consumption.This paper classifies the immersive consumption experience space of commercial complex,analyzes and summarizes the streamline,space,environment and other aspects,and provides new ideas for the design of immersive consumption experience space.