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竞合关系下的汽车造型项目风险管理

Risk Management of Automobile Styling Project under the Relationship of Competition and Cooperation
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摘要 随着我国经济的高速发展,人们对汽车的需求量持续增加,汽车产业发展非常迅速,对汽车项目风险管理,提出了更高的要求。通过采用竞合关系,可以进一步对造型开发流产程和造型评价系统进行优化,对造成项目的风险进行规划、识别、应对和监控,从而得到较好的造型风险管理效果。为此,笔者将要在本文中对竞合关系下的汽车造型项目风险管理进行探讨,希望对促进我国汽车产业的发展,可以起到有利的作用。 With the rapid development of the economy,people's demand for automobiles continues to increase,and the automobile industry is developing very rapidly,which puts forward higher requirements for the risk management of automobile projects.By adopting the relationship of competition and cooperation,the styling development abortion process and the styling evaluation system can be further optimized,and the risks caused by the project can be planned,identifi ed,responded to and monitored,so as to obtain a better styling risk management eff ect.For this reason,this article will discuss the risk management of automobile styling projects under the relationship of competition and cooperation,hoping to play a benefi cial role in promoting the development of the automobile industry.
作者 林振华 黄菊梅 姚岸晨 徐凯庆 蔡德明 周聪 Lin Zhenhua;Huang Jumei;Yao Anchen;Xu Kaiqing;Cai Deming;Zhou Cong
出处 《时代汽车》 2021年第10期16-17,共2页 Auto Time
关键词 竞合关系 汽车造型 风险管理 co-opetition relationship automobile styling risk management
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  • 1Mohammad Rajabalinejad,Christos Spitas.Incorporating uncertainty into the design management process[].Design Management Journal.2011
  • 2Grondelle E D,Dijk M B.Educating automotive design: A scientific approach without compromising tacit knowledge[].Proceeding of International Engineering and Product Design Education Conference.2004
  • 3Clements C,Porter S.Automotive Design Overview[]..2000
  • 4Alex Simonson,Bernd H.Schmitt.Marketing Aesthetics:The Strategic Management of Brands,Identity,and Image[]..1997

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