基于新发展理念背景下菏泽传统体育产业发展的SWOT分析

SWOT Analysis of the Development of Heze Traditional Sports Industry Based on the New Development Philosophy

在全球经济一体化背景下,集群化、融合型、链条式已成为当今文化产业发展的趋势.通过对菏泽传统体育产业发展的SWOT分析,发现菏泽市传统体育产业发展存在基础薄弱、思路不清、竞争力不强、人才匮乏、消费意识淡薄等问题,针对菏泽市传统体育产业发展的问题与机遇,探讨传统体育产业发展的新思路和新战略,提出了“传统体育+四新经济”产业发展新模式,以期为推动菏泽传统体育产业高质量发展提供参考和借鉴.

Under the background of global economic integration,Clustering,Integrated Type and Chains Mode have become the trend of cultural industry development.Through the SWOT analysis of the development of traditional sports industry in Heze,this paper finds some problems such as weak foundation,unclear thinking,weak competitiveness,lack of talents,and weak consumption consciousness.Then it discusses the new ideas and new strategies for the development of traditional sports industry,and puts forward a new industrial development mode of Traditional Sports plus Four New-economies,in order to provide reference to promote the high-quality development of traditional sports industry in Heze.